Heineken 0.0 was Heineken’s first alcohol-free beer. Since its launch, the beer has surged in popularity but due to Covid restrictions we were not able to give away the thousands of mini sampling beers to the general public. So, we decided to create Australia’s first robot sampling pop up activation. Avoiding hand to hand and through the robotic technology, the Heineken Zer0.0 Contact Bar was seamless, safe and a twist to bar service. Two robotic arms – named Heidi and Ken – served up Heineken 0.0 with the beer delivered ice cold via a conveyor belt that runs through the bar.
