To launch the new foldable phones from Samsung we created an immersive experiential activation. It featuring multiple zones, allowing visitors to engage with the foldable devices in various ways. This provided a firsthand experience of the diverse functionalities of this phone generation, coupled with the opportunity to win substantial prizes. Our main objectives were to drive engagement, generating customer leads and drive traffic to Samsung Retail stores.
Results were strong with over +12,200 visitors, 1,649 customer leads and a 4.8 /5 Satisfaction rating.
