With more cars on the road worldwide than any other brand, Volkswagen needed a global reveal that matched its scale.
For the annual launch of its new vehicle range, we created a giant, working odometer as the centre piece of the show. The numbers climbed in real time, celebrating the brand’s global footprint and building anticipation in the room. All content was created from scratch and as the count peaked, the LED screens shifted and parted. The new cars drove straight through the moving walls of light and onto the stage, surprising the audience and delivering a high-impact reveal that matched the moment.