Samsung LIVE is a disruptive social commerce experiment designed to connect with the fastest-growing technology consumer generation — Gen Z.
As one of the first major brands to establish online sales through entertainment-led content, Samsung LIVE puts entertainment first. The format blends dynamic product demonstrations, real-time consumer interaction, and high-energy giveaways to create an engaging, shoppable experience.
What began with only a few thousand viewers quickly exceeded expectations, growing to more than 20,000 daily viewers — a remarkable milestone within the Australian market. Beyond viewership, the impact translated directly into business results, with every Samsung product sector experiencing sales growth of up to 5% within the first year.
Samsung LIVE has not only redefined digital engagement but has also set a new benchmark for entertainment-driven commerce in Australia.